Privacy Policy

1. Who We Are

Moscow Diagnostic Ultrasound ("we," "us," or "our") is a medical imaging facility located at 428 W 3rd Street, Suite 4, Moscow, Idaho 83843. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with our online booking and contact forms.

2. Information We Collect

We may collect the following categories of information:

• Contact information — name, email address, and phone number submitted through our appointment request or contact forms.
• Appointment details — requested study type, preferred dates/times, and referring physician information.
• Payment information — deposit payments for elective ultrasound bookings are processed by GoDaddy Payments. We do not store full card numbers on our servers.
• Usage data — pages visited, browser type, and general location data collected automatically via standard web server logs and analytics tools.

3. How We Use Your Information

We use the information we collect to:

• Schedule and confirm appointments
• Respond to inquiries and appointment requests
• Process deposit payments for elective ultrasound sessions
• Send appointment confirmations and reminders
• Improve our website and services
• Comply with applicable laws and regulations

4. HIPAA Notice

As a healthcare provider, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) collected in connection with your medical care is governed by our separate HIPAA Notice of Privacy Practices, which is provided to patients at the time of service. This website Privacy Policy covers only information collected through our website and online forms.

5. Sharing of Information

We do not sell, trade, or rent your personal information. We may share information with:

• Service providers — third-party vendors who assist us in operating our website and processing payments (e.g., GoDaddy Payments), bound by confidentiality obligations.
• Referring physicians — with your consent, to coordinate your care.
• Legal requirements — when required by law, court order, or governmental authority.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyse site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain website functionality.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to or from our website.

8. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal obligations
• Opt out of marketing communications

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated "Last updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: